One partner handles strategy, consulting and production, so nothing falls into the gap between an agency that does not understand your business and a hire you cannot yet afford.
6 yearsof B2B video
Production execution
all over Europe
all over Europe
You've built something
worth talking about.
Yet not enough people
are hearing it.
Video strategy for B2B consultancies who are brilliant at what they do but invisible to the clients who should already know them.
Just for recruitment, campaigns for Expleo UK halved the cost per click. The results landed so well that a second department asked for the same. The sales material is still in use today.
Book a strategy session
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Sound familiar?
You know how to do outreach. You have had these ideas about landing pages and case study videos. The problem is you are a small team, the founder is doing everything at once, and sat here in a year's time you still will not have done it.
Meanwhile, new business relies almost entirely on referrals and warm introductions, your outreach is not converting, and investors or institutional clients want to see commercial traction you have not had the time to build.
That is the gap I fill.
I work with B2B consultancies as a single partner who handles strategy, consulting and production, so you get marketing that speaks your buyers' language, backed by proof that builds trust, without hiring a marketing team you cannot yet afford.
Most consultancies grow through referrals. That works, until it doesn't.
Referrals are trust-based, and trust is exactly what your business runs on. But referrals don't scale. They depend on the right person saying the right thing to the right contact at the right moment.
You can't control that. You can't predict it. And you can't build a growth strategy around it. Great video solves this in a specific way: it automates the warm introduction.
- Your contact doesn't have to find the words. They send a link.
- The prospect watches. They understand. They already trust you.
- They arrive at the first conversation ready to talk seriously.
That's not marketing as an overhead. That's marketing as a growth function.
This is what we do differently.
Case studies and company overview videos that build the kind of trust that moves institutional clients and investors from curious to committed.
Outreach material with real substance behind it, so the new business activity you are already doing actually converts.
A marketing foundation you own and can build on, not a one-shot deliverable that sits in a folder.
We've worked in this space. Here's what that looks like in practice.
Hey Arnold Media has 6 years of experience producing video for B2B firms across engineering, technology and professional services.
Expleo UK
Problem
A fast-growing engineering consultancy needed to attract specialist talent at scale but was spending too much on paid recruitment campaigns with weak creative that did not speak to the right candidates.
Solution
Developed and produced a recruitment video campaign built around the specific language and priorities of the candidates they needed to reach, with a clear strategic brief driving every creative decision.
Result
Cost per click halved. The results were strong enough that a second internal department requested the same approach. The sales material produced as part of the engagement is still in active use by the sales team.
Expleo (European projects)
Problem
A pan-European engineering group needed consistent, credible case study and company overview content across multiple markets to support business development and client retention.
Solution
Produced case study and company overview videos across projects in France, Romania, Ireland and Portugal, adapting the approach to each market while maintaining a coherent brand narrative, plus repurposing the content with subtitles for multiple markets.
eir, Bord Gáis and Schneider Electric
Problem
Established B2B brands in energy and telecoms needed case study and company overview content that was credible, production-quality, and clearly communicated the value they deliver to commercial clients.
Solution
Produced case study and company overview videos tailored to the language and priorities of each organisation's buyer, handled from strategy through to final delivery.
See the work.
Is this right for you?
You're a good fit if
- You run a specialist B2B consultancy or professional services firm with 5 to 100 people
- You're generating business through referrals but have hit a ceiling you can't break through without changing something
- You have ideas about marketing (case studies, a company overview, a landing page) but no one internally to execute them
- You want one partner who handles strategy and production, not three agencies who don't talk to each other
- You're not looking for a one-shot engagement. You want something built properly that compounds over time
This probably isn't for you if
- You're looking for the cheapest option
- You want to hand over a brief and disappear. The best results come from a proper strategic conversation first
- You're not willing to measure results
What you might be thinking.
"We already have someone doing outreach for us."
That's a good instinct. The question worth asking is whether the material behind the outreach is strong enough to convert. Most outreach fails not because of the volume but because there's nothing compelling to send. We build the asset that makes your outreach person's job dramatically easier.
"We get approached by agencies constantly. I'm not sure this is different."
We know. And we know why most of those approaches go nowhere: generic promises, no understanding of the business, no link to a commercial outcome. We don't start from a standard package. We start from your specific situation, your existing track record, and the clients you actually want more of.
"The budget is tight right now."
The honest question is whether this is a cash constraint or a prioritisation question. If you're sat here in twelve months having still not done it, what has that cost you? We can talk about a sensible starting point, one that delivers a foundation you can build on rather than trying to do everything at once.
Book a B2B Video Strategy Session
This is a working session, not a sales call. We look at where your business is right now, what your buyers need to see before they trust you, and what a focused video strategy would actually do for your pipeline. You will leave with a clear picture of what to build first and why.
- A plain-English read of where your current marketing is leaving commercial opportunity on the table.
- Clarity on which video assets would do the most work for your specific sales cycle and buyer type.
- An honest view of what a realistic engagement looks like, including scope, timelines and what you would need to have ready.
- No obligation and no package pitch. If it is not the right fit, we will tell you.